Consulting can be a wonderful business, or it can suck.
It sucks when you don't have status - when you're just another consultant bidding for business.
It starts to get good - really good - when you're carving out authority in your niche.
When potential clients come to you already TRUSTING you and even ASPIRING to work with you.
Take Tony Robbins, for example.
Love him or hate him, he's the only "life coach" I know that's packing out stadiums of people to hear him speak.
Stadiums.
The same kinds of venues reserved for Rihanna... Justin Bieber... The Rolling Stones.
There's a lesson here!
And that lesson is AUTHORITY RULES!
When you can become the "go to" authority in your niche you can...
... CHARGE higher prices.
... Make SALES more easily.
... KEEP clients for longer.
... Make all your ADS convert better.
... Win more CLIENTS.
... Have more FUN and ENJOYMENT.
... Enjoy better LIFE BALANCE.
The list is endless!
I'm not saying I'm Tony Robbins. I am saying I enjoy all those benefits in our consulting business because of the authority I've established in our niche.
Most days business is truly fun. Many of our clients turn out to be dear friends.
Yet, when I look around and speak to consultants and coaches, their experience is opposite to mine.
They're struggling to win new clients. They're literally eating hand to mouth each month. Taking on clients that are not a good fit for their genius.
Underpricing their services just to get some business in the door.
Then chasing down clients to get paid for the work they did last month... 2 months or even 3 months before.
Screw that, there's a better way... and that better way can be YOUR way when you have authority.